Varsity Sports Marketing Group conducts and promotes several sporting events throughout the year, from College Basketball and College Football. In a short period of time, VSMG has become one of the premier, grassroots sporting event organizers in the southern region. Over 100,000 fans attend VSMG events annually with proceeds going back to schools, charities and the community.

Every VSMG event and sponsors are supported by a comprehensive media mix including TV and radio spots, direct mail campaigns, magazine promotions and newspaper advertising, as well as local business and in-school print advertising.

Varsity Sports Marketing Group (VSMG) also specializes in event management, operations and marketing.